Tuesday, 11 December 2012



From mobile phones to twitter, they are all interconnected. I proliferate myself on twitter, have the application on my phone and receive email updates from their administration. Just as I was with my mobile, I’m obsessed! Although I am not interested in talking about my experience today...

Twitter is a social networking site that allows 140-character expression to update your followers with what you are doing. However twitter is being utilised for reasons other then socially engaging. Celebrities are using the site to proliferate their status, and it is also being used as a communication tool in crisis situations. People are now able to band together and unify in a disaster, and fans are able to follow their favourite celebrities and praise their being (If only I were talented!)

Celebrities are the first to exploit twitter for communication, they use twitter to expand their profile and increase public awareness. They propagate themselves effectively utilizing social media tools, prolonging their celebrity standing. Twitter has become one of the most popular tools; take Kim Kardashians for example, she has 14, 809, 525 followers (twitter), making her one of the most followed user on the site. Psychologist David Giles writes, “The ultimate modern celebrity is the member of the public who becomes famous solely through media involvement” (Bainbridge et al. 2011). This suggests that the success of a celebrity relies upon media attention, however the public sphere withholds power, the audience is skilled in the art of celebrity making and celebrity breaking, theorist Ellis Cashmore insists, the consumers have control (Cashmore 2006). This is where twitter holds its appeal; it allows these celebrities to create a connection with their audience and accumulate followers, even if they withhold no particular skill (cough*, Kim Kardashian, cough*).

Cashmore argues, society spends more time following the lives of celebrities than they do ‘legitimate’ news (Cashmore 2006). Ironically celebrities twitter following is dramatically higher than news following (twitter). Although twitter users, whether they realize it or not, are twittering news stories everyday. Sharing opinions, discussing stories and politics and even updating people on their day, are all examples of people sharing news stories, no matter how insignificant.
Although this does delve further, and in the past it has saved lives. People are now unifying through hash tagging on twitter in a time of crisis, they are also updating events in real-time and are sourced as genuine information. For example: The number of tweets sent out of Tokyo after a massive earthquake in 2011 was over a thousand a minute (Meire 2012):


So today when I reflect it is not on my own personal experience with twitter but how hegemonic groups are using Twitter to enhance their profiles and reach their audiences. Also how the everyday citizen can now make an impact in the world- through their 140-character voice! Twitter is an evolution, and as long as the world has celebrities and disasters, Twitter will continue to be influential.

References:

Bainbridge, J, Goc, N, & Tynan, L 2011, Media and Journalism: New Approaches to Theory and Practice, 2nd edn,Oxford University Press, South Melbourne.
Cashmore, E. (2006). Celebrity culture. (p. 312). USA: Taylor and Francis E-library. Retrieved from <http://books.google.com.au/books?hl=en&lr=&id=r0zjIYHbz_IC&oi=fnd&pg=PP1&dq=celebrity/ culture ellis cashmore&ots=t45Cpc-PcI&sig=mM8XHuLT_jVl4sBEB6VpSk9sShs>
"Discover Tweets." Twitter. N.p., n.d. Web. 12 Dec. 2012. <http:/https://twitter.com/>.

Horrocks, P 2010, “BBC tells news staff to embrace social media”, weblog, viewed 3 December 2012, <http://www.guardian.co.uk/media/pda/2010/feb/10/bbc-news-social-media>

Meier, P, 2012, Twitter Screenshot,  How crisis mapping saved lives in Haiti, viewed 9 December 2012,  <http://newswatch.nationalgeographic.com/2012/07/02/crisis-mapping-haiti/>

The evolution of Twitter, [Online image] viewed 15 July 2012, <http://mashable.com/2012/03/21/history-of-twitter-timeline/>.    

Thursday, 29 November 2012


The Goldilocks effect

                                                

I stare at my computer with my phone in my peripheral; it is on silent but will courteously buzz when it requires attention. No matter where I am that soft vibration will distract me, like an arm or a leg, it is always at my side.
I cannot help but sense the irony in theorist Donna Haraway’s fascination, that one-day humans would be a part of everyday technology- a cyborg- she refers it (Penley, C & Ross, A 1990). While it is not a physical part of my being, physiologically it would feel as though I were missing a limb if I did not have it. While, in my opinion, Haraway’s theory was crass, she inspired me to conduct a mini experiment and go a day without my mobile.

From the moment I woke up that morning I felt naked and anxious without my phone. I spent the day with a knot in my stomach, wondering what everyone else was doing. It was not that something bad may have happened and no one could contact me that worried me, it was that I was not tuned in with all my friends. My mobile is my ‘social’ security blanket; I have become so self-obsessed with knowing people’s whereabouts that I have lost sight of myself. I felt like nobody because there was nobody to connect with, I've lost the ability to be alone.
Theorist Sherry Turkle discusses a process called ‘The Goldilocks’ Effect’; the idea of being not to close but not to far from one another. When we loose connection we panic, become anxious and fidget; all things I experienced during my experiment. She further contextualises this by stating “I share therefore I am” the idea that we use technology to define ourselves, share our feelings and stay in touch. (TED, 2012)

When I first listened to her video I thought this statement was an over exaggeration, but my opinion changed after having my phone stripped from me for a day and the feelings of anxiety I experienced. I did not feel like a ‘whole’ being because no one knew what I was feeling. It is like that age old question ‘if a tree falls in a forest but there’s no one there to hear it, did it make a sound?’ We have become so consumed in technology and sharing that we have lost sight of ourselves. Yes, the tree made a sound just because no one was there to hear it, it will still make an impact. This metaphor is now a way of life, do we still make an impact when we are not connected and there is nobody there to hear us?

Technology will only develop further and new trends and social media platforms will be created. After this week I have a confession; I am a living, breathing cyborg. I am not proud yet I am no longer naïve,  my mobile device is a part of my being.


Reference: 
mobiledevices.jpg 2009 [ONLINE] <http://www.google.com.au/search?num=10&hl=en&site=imghp&tbm=isch&source=hp&biw=1280&bih=625&q=mobile+obsession&oq=mobile+obsession&gs_l=img.3..0i24j0i5i24.20071.24351.0.24573.16.15.0.1.1.0.228.1333.1j5j2.8.0...0.0...1ac.1.Q-7Bxn1NTFw#hl=en&tbo=d&site=imghp&tbm=isch&sa=1&q=mobile+device&oq=mobile+device&gs_l=img.3..0l10.16760.18654.2.18755.13.11.0.2.2.0.227.2084.0j10j1.11.0...0.0...1c.1.42AjrkwOc4E&pbx=1&bav=on.2,or.r_gc.r_pw.r_cp.r_qf.&fp=e915e9dc76db3059&bpcl=39314241&biw=1280&bih=625>

Penley, C & Ross, A 1990, Cyborgs at large: Interview with Donna Haraway, Vol. 25 no. 26, pp. 8-23

Sherry Turkle: Connected but alone? 2012, online video, TED,  US, viewed 30 november 2012 <http://www.ted.com/talks/sherry_turkle_alone_together.html>

Sunday, 25 November 2012



This blog got me thinking:
There is a big wide world out there, and now there are dynamic new ways of exploring it, but have we become to consumed by emerging technologies and social media platforms? Watch this video to give yourself an idea of just how consumed we have become in what is commonly referred to as the 'cyber world': 

Video source: A day in the life of social media, viewed 14 August 2012, <http://www.youtube.com/watch?v=iReY3W9ZkLU&feature=fvwrel>.

I'd like to say I am the minority BUT:
I am your stereotypical genY girl; I have a Facebook profile, I tweet daily, Instagram regularly and visit blogs religiously. I am constantly looking to revealupdate and upload my life for all the world to see; it's an obsession, and it self-admittedly consumes me.
NOW I find myself creating a blog; it is dangerously addictive, yet an exciting, innovative idea to explore different avenues of completing assessments.
For the pupose of my blog I would like to incorporate personal experience into discussion. I would like to create a space where I can discuss my world with others based on learning materials. I am just nervous that this is the beginning of a new social media addiction!!